Creating a great piece of content that becomes popular among the readers tops the wish list of every content writer. Despite that, why do most content writers miss the target? Have you ever wondered why one piece of content gets more engagement from the readers than another one that is written on the same topic?
The answer lies in the differences in the approach of each content writer and in the way they create the content.
In this article we will explore some of the reasons that make a great content writer stand out from the crowd.
If you plan to become a content writer, then remember that:
- Every piece of content that you create must be interesting and relevant, and the topic should resonate in the minds of the readers. Otherwise, they will soon lose interest.
- No two pieces of content will have the same appeal even if their subject matter is the same.
- Most of the time, there are hundreds of existing contents on the topic that you are writing on. So, you need to be highly creative to make your content stand out from the crowd.
To create engaging content, ask yourself these questions before you start writing.
1. Who will read your content?
Do all the websites that you visit have the same appeal? Some look quite simple with popping colors and designs, while others have an extremely professional look. The reason behind the difference is that these websites might be trying to reach out to two entirely diverse groups of people.
Similarly, while writing a piece of content you need to have a clear idea of who your audience is. This will determine the style, tone, and language of your content.
For example, if you are writing a blog for the public, write in simple language that everyone can understand. On the other hand, if you are authoring an academic paper, you may use jargon and technical language, since the audience is a niche, and technically oriented.
2. Which topic will interest them?
Suppose you are going somewhere, and you need to be directed to reach your destination. You ask a person for directions, but instead, he tells you where you would find the best pizza in the city. He did help you, but not in the way you wanted it.
The same goes for your content creation. As a content writer, unless you satisfy a query that the reader has, the content will not be read.
Steps to be followed by every content writer
Doing thorough research whenever you create content is crucial. This step is probably more crucial than writing the content itself.
Through research, you can gather in-depth knowledge about how the problem or query of the readers can be addressed. It will also help you to understand how your competitors/peers are addressing the same topic.
You have to also ensure that whatever content you write is unique. To ensure this, the content writer needs to find out what has already been created by others. This is an indispensable part of content creation that helps your content to stand out in the crowd of related pieces of content. It will also enable you to avoid creating duplicate or redundant content.
2. Decide on the structure of the content
Once you form a clear picture of who your audience is, and how their query is already being addressed by others, you need to build a rough structure for your content. This will come in very handy while writing content and can ensure that you do not deviate from the main topic.
To further avoid the chances of deviating,
- Break up the content into different sections with the help of subheaders,
- Use bullet lists, numbering, etc. to make the main points easily understandable.
3. Write the content
After all the research and framework comes the actual work of writing the content. Any content usually has four parts. all of which must remain interrelated.
a. The title:
The title of your content either makes or breaks it. If the title is catchy and attracts the reader’s attention, then it is most likely to be read and shared. To make your title attract a lot of readers, go through this blog on HubSpot.
b. The first paragraph:
The introductory paragraph needs to be made as interesting as the title. This is where the readers anticipate how much value you are going to provide to them throughout your entire content. Try to touch on the key points of your content in the introduction itself. If that is not feasible, then show a sincere urge to provide the necessary information to them in the introduction and guide them to the body where you provide satisfaction to their query.
c. The body:
The body of your content is where you put in all the information. Make sure to make it scannable, so that the reader can form an idea about what information the article will provide. Include pictures, charts, and tables, use formatting to highlight parts of your texts, and use numbering and bullets to break the monotony of plain texts.
d. The conclusion:
In conclusion, highlight the main topics of your content concisely and encourage the readers to comment and share the content.
Also, if your content has a lot of information to deliver, then make sure that it does not become monotonous. Otherwise, the readers will lose interest in no time.
4. Edit thoroughly
As soon as you finish writing the content, you need to thoroughly edit what you have written. In the process of content creation, there is absolutely no room for spelling or grammatical errors. To eliminate the chances of such errors, you could use online grammar-checking tools like Grammarly, Ginger, or any other reliable tool that is widely available online. Before your content goes online, make sure it has no errors.
So now that you know the recipe for creating informative and engaging content, let us recapitulate our purpose of content creation once again.
We do not write for ourselves. Yes, you may love writing what you wish to convey, but in the case of content creation, you must keep in mind what your readers want.
When you deliver engaging pieces of content that your readers find valuable, they enter a zone of trust. When this happens, the readers eagerly wait for you to publish your next blog. So, a humanistic and personal approach makes your audience embark on a long-term relationship with you.
I hope that by now you have understood some of the secrets of becoming an amazing content writer. You can also read our articles 10 Steps To Write Content Like A Pro and Are You Making These Major Content Marketing Mistakes? to become a pro content writer.