About Inovaticus
A small team.
A decade of
focus.
Inovaticus was founded in Kolkata in 2015. Over ten years, the work has narrowed to where it has the most to offer: Fintech, SaaS, Education, and Ecommerce companies that need marketing run end-to-end by people who understand their world.
A decade AT A GLANCE
2015
Inovaticus founded in Kolkata
Started as a full-service digital marketing agency
2015
First long-term client
The engagement that would later grow 40× over the years
2020
Moved to a lean, project-based team
Specialists assembled per project rather than a fixed bench
2026
100+ clients, four industries of focus
Fintech, SaaS, Education, and Ecommerce, plus AI-assisted workflows throughout
Our story
We started broad.
A decade told us where to focus.
Inovaticus began in 2015 as a general digital marketing agency in Kolkata, working across SEO, social media, content, and paid advertising for a range of businesses. Like most agencies starting out, the early client list was varied, a bit of everything, for anyone who needed it.
One early Fintech client became a long-running partnership that grew from roughly ₹10 lakh to ₹4 crore in annual revenue over four years, with us owning content, social, SEO, and paid acquisition throughout.
Over time, a pattern became clear. The engagements that produced the most meaningful results, and the ones we most wanted to work on, were in Fintech, SaaS, Education, and Ecommerce.
That experience shaped how we think about the business now. Rather than stay a generalist agency, we chose to go narrow and go deep, deliberately, into Fintech, SaaS, Education, and Ecommerce, four industries where deep context truly changes the quality of the work, and where a decade of focus has given us something most agencies can’t offer: we’ve usually seen a version of your problem before.
The team itself has changed shape too. Rather than carry a large fixed staff, we run as a small core team that brings in specialists per project, which keeps the work focused and lets us match the right person to the right task, rather than whoever happens to be on the bench.
OUR Mission And Vision
Earn Global Recognition
Establish ourselves as a globally recognized Internet Marketing Company.
Brand Management
Creating and managing the brand equity of individuals and groups, namely celebrities, professionals, athletes, etc.
Client Success
Building, growing, and strengthening the brands and online revenues of our clients through internet marketing.
Innovative Solutions
Continuously developing innovative digital marketing strategies to stay ahead of industry trends and deliver exceptional results for our clients.
Knowledge Sharing
Spread knowledge about Digital Marketing among commercial, not-for-profit, government organizations, and students from across the world.
Career Opportunities
Establishing ourselves as a globally recognized Internet Marketing Company.
Leadership TEAM
The people behind
the Agency.
Inovaticus is led by a small group of people who have each spent decades in their respective fields, and who bring that depth directly into client work, rather than delegating it away.
Anirban Kundu
Co-founder & CEO
Anirban, with an MBA in Finance and various marketing certifications, possesses over 18 years of experience in Marketing, Sales, and Finance. Having worked earlier in reputable financial firms in India, he excels in digital marketing strategies and execution.
Priyanka Kundu
Co-founder & Director
Priyanka, with a background in Psychological Studies and Digital Marketing certification from IAMAI, has nine years of experience in content writing and social media. She heads the Social Media Marketing and Video Production teams of Inovaticus Marketing Solutions LLP.
Sampa Bhasin
Mentor
Sampa has over 35 years of experience in investment banking. A management postgraduate from IIM Ahmedabad, she mentors young entrepreneurs, is a local school governor in London, and a certified NLP Master Practitioner. She guides the co-founders of Inovaticus.
How we work
A few things that stay constant.
Whatever the project, these are the things we hold onto, across every client, every industry, and every member of the team.
Focus over breadth
We work in Fintech, SaaS, Education, and Ecommerce. A decade of context genuinely changes the quality of the work.
right people For every project
A lean core team brings in specialists as needed, matching the person to the task rather than the task to whoever’s available.
AI-assisted, human-led
AI agents support research, drafting, and reporting, giving more output and coverage, while people make the calls that matter.
Plain-English reporting
Every month, a report that answers what ran, what it cost, and what it returned. Written for a decision-maker, not a dashboard.
Where we are
Based in Kolkata, India.
Working everywhere.
Inovaticus is headquartered in Kolkata, India, with a lean team working across time zones for clients in India and internationally. While the team is distributed, the office in Kolkata remains the hub for meetings, planning sessions, and anyone who’d like to visit.
If you’re nearby and want to talk in person, or just prefer email and a scheduled call over WhatsApp, all the ways to reach us are here.
Office Address
46/2 Bosepukur Road, Kolkata – 700042, near Kasba New Police Station
Working hours
Monday to Friday, 10:00 AM – 6:00 PM (IST)
Saturday, 10:00 AM – 1:00 PM (IST)
Phone
+91 87770 16450
Working with the Inovaticus team has been good from the start. They coordinate well, deliver on time, and clearly understand how to balance SEO requirements with content that still reads naturally, whether it’s long-form or short.
Isha Chakraborty, Social Media and Brand Manager — Cuemath
Let’s talk about your business.
Whether you’re exploring a full-service partnership or just want to ask a question, we’re easy to reach.