The online search behaviour of people have changed significantly over the past few years and this trend is surely going to continue in 2019 as well. Internet bandwidths have been increasing, mobile phones have become ubiquitous and data has become cheaper than ever. All these have changed Search Engine Optimisation forever and 2019 is also going to be an exciting year. Have you drawn up a strategy regarding how to embrace these emerging SEO trends 2019 and started to act on it?
Here are some of the emerging trends in Search Engine Optimisation which we expect will continue well into 2019 and beyond:
Mobile search already dominates the google search results with more than 60% of the total search is being made from smartphones tablets and other mobile devices.
We expect the trend to become stronger in 2019.
Google has already switched to Mobile First Indexing in 2018 and it is now prominently rewarding websites which are mobile optimised and load with lightning speed.
If your mobile website looks exactly like your desktop website and requires the users to pinch and zoom to see it even today, then there is a big problem. You need to change it on priority.
You have three options:
Voice Search gives exceptional convenience to the users since they can access information with it from their devices without having to type anything. Not only is Voice Search done through mobile phones and tablets, searches through the Internet of things (IoT) devices and smart speakers like Amazon Eco, Alexa And Google Home is also becoming hugely popular.
The principle of Voice Search is very simple. Instead of having to type your search query on a keyboard, you can simply issue a voice command and just tell your device what to search for. This is incredible convenience especially when you are driving, cooking or your hands are occupied in any way.
Typically, it has been seen that the search queries used for Voice Search are longer than usual since it is natural that we speak faster than we can type. This gives rise to keywords which are longer than the long tail keywords that we are normally used to.
25% of the mobile search queries on google came from Voice Search in 2016 and in 2017 the number went up to 30%. It is predicted that by 2020 it the number will shoot up to 50%.
Naturally, this is one of the most important seo trends 2019, and you must get ready to take advantage of this huge boom.
Here are the things that you can do:
Optimizing your website for Voice Search is going to consume a lot of your time but it is going to reward you handsomely in the long term. Till now very few marketers have been focusing on Voice Search. If you start preparing your site for it early you can get an edge over the others.
Artificial Intelligence (AI) is going to be big SEO trend 2019. Though we have already started seeing its impact on digital marketing right from the time when Google introduced RankBrain in 2015, the technology is still nascent, and its impact is yet to be fully felt.
One mistake that we have seen many marketers are making is that they are thinking that Machine Learning is limited to the search results only. This is far from the truth. Artificial Intelligence and Machine Learning are together changing the entire universe of digital marketing.
We expect many more AI-powered improvements to come to the search engines social media platforms, digital marketing tools and mobile apps in 2019. As Machine Learning continues, the technologies and platforms will become even smarter in 2019 and beyond, and we have to adapt our digital strategies to keep up with those impactful changes.
The Search Engine Algorithms will also undergo major changes like every year to incorporate the improvements in Artificial Intelligence. Since this is a continuous and dynamic process, you will have to keep an eye on the changes being made on the search algorithms by Google and the other search engines and make changes to your website accordingly.
Structured Data and Rich Snippets give your users some very interesting ways to discover your website in the way you would want them to. Savvy businesses are using these to showcase their business, brand, products, restaurant menu, shows, destinations etc. in an attractive way and you should too. Having structured data greatly increases your chances of getting good Click Through Rates (CTR), and there is no reason why you would not want that.
As the impact of ai becomes more widespread, the search engines are expected to depend more on the Structured Data and Rich Snippets incorporated in the respective websites to discover and understand businesses. This enables it to showcase the relevant businesses in a much better way to the users.
Thus, incorporating the right structure data in your website will surely boost your SEO and you are going to get a significant improvement in traffic and leads.
So, these are the major SEO trends 2019 that we foresee. Please comment on the section below to let us know what you think will be big trends in SEO in 2019.
If you are a business owner and have any questions or need help with optimising your website to take advantage of these seo trends 2019, then feel free to request for a free consultation from us.