In a previous article, we discussed why your business cannot do without a website anymore. Building a website has various advantages and you should go for one if you do not have one already.
However, building a website will get you no benefit if your target customers do not find and visit it. To ensure that you get a steady flow of people to your website who ultimately can become your customers someday, you will have to go for Digital Marketing.
In this article, we will look at some of the remarkable benefits of digital marketing and how to hire the best digital marketing agency for your business.
What is Digital Marketing?
Digital marketing refers to all the strategies and techniques for marketing your business through various channels on the internet.
Most of your customers stay online for a large part of the day these days and you need to catch their attention to sell your products and services to them.
You will have to start by getting an understanding of where your target customers are, which websites and social media networks they visit frequently, and build your presence in those places. This will enable you to catch the attention of the right people in the right places at the right time and increase your chances of making a sale.
Difference between traditional marketing and digital marketing
There is a sea of differences between digital marketing and the traditional way in which marketing is done. While traditional marketing involves the use of channels like trade shows, placing billboards and banners in public places, tv radio, etc., digital marketing involves marketing through various online channels to leverage the power of the internet.
There are remarkable benefits of digital marketing over traditional marketing. We will talk more about these differences in detail as we go along.
Benefits of digital marketing
Here are some of the unmatched benefits of digital marketing that you need to know.
1. Enables precise customer targeting
Advertisers who run ads on traditional channels like tv or radio rely on broadcasting their message to a wide range of audiences, with the hope that some of them will go ahead and buy their products. A large part of the audience that sees these ads is not interested in those products at all.
While watching tv, have you ever come across an ad that is completely irrelevant to you and switched the channel? This is exactly what I am talking about. Those ads not only make you feel irritated but also results in a loss of marketing budget for the advertiser.
Digital marketing on the other hand allows you to precisely choose the audience to who you want to advertise. You can choose them based on age, gender, geography demographics, and even household income in some countries.
If you know your audience well then you can precisely reach out only to the people who matter to your business. Since they are interested and probably already looking for the products and services you offer, they will have a higher chance of buying them from you.
2. It saves cost
Traditional marketing tends to be very costly since it relies on broadcasting your message to a wide audience. Unfortunately, a large part of the budget ultimately gets wasted due to the reasons I have already discussed.
Digital marketing, on the other hand, gives you full control over how much you want to spend on each campaign, and how much you want to pay when each customer views/interacts with your ads. This gives you full control over how your marketing budget is spent. It helps avoid the wastage of money too.
On top of that, when you use organic digital marketing tactics like Search Engine Optimization or Social Media Marketing you will not have to pay anything to the search engine social media networks at all. You will only have to pay the fees of the agency which helps you with digital marketing.
If you are a startup or a company that is running low on budget, you can start digital marketing free of cost if you do it by yourself!
3. Give credibility to your brand
Digital Marketing can not only get your company noticed by your target customer, but you can also use it to increase its credibility and trustworthiness. You can write about various topics about the industry it belongs to, solve people’s problems, and resolve the doubts people have.
This will go a long way in establishing your company as a reliable one. Its visibility will increase manifolds and people will get the confidence to buy the products and services you sell.
4. Build a fan following
If you do digital marketing consistently then over a period, you will develop a set of loyal followers who may be your existing customers or future ones.
Most of us who have bought the products of the company follow the company’s social media pages or subscribe to their email to get notifications about the new products and offers that the company might announce from time to time.
This is one of the major benefits of digital marketing. By doing it consistently, you will be able to build a set of loyal followers who may even become your brand advocates. They will recommend your products to others and encourage them to buy from you.
5. Get sales and leads consistently
Digital marketing will open endless possibilities for marketing your business online. Since you can target your customers precisely, you can build customized marketing campaigns to get them interested in buying from you.
You can even create separate campaigns for different categories of customers to increase the effectiveness of your marketing efforts.
When done correctly, digital marketing can get you consistent sales and keep your salespersons busy with an ever-growing flow of leads.
6. Measure the results precisely
Running marketing campaigns alone is not enough. You will also have to understand how those are performing.
In the case of traditional marketing methods getting accurate data often becomes a challenge. For example, you can never get accurate data of how many people watched the TV ad that you placed or the billboard that you put up.
Fortunately, there are various sophisticated free and premium web analytics tools like Google Analytics available, which can give you comprehensive performance data for your digital marketing campaigns.
You can get nearly real-time data, and dive deep into the minutest of details to understand a variety of metrics to see how your customers are finding your website or social media pages, how they are interacting with those, the experience they are getting, and the sales and revenue data too.
These can give you a complete insight into your customer behavior and the improvements you need to bring to your website to make their experience better.
7. Optimize your campaigns
A direct benefit of having a plethora of data available to you is that you can keep optimizing your campaigns to make them sharper and more effective. You can boost the campaigns which are performing well and even get rid of the laggards.
Constant optimization will enable you to get good returns out of your digital marketing spends and improve the return on investment.
Provide a personalized experience to the target customers
Your customers have become very smart nowadays. They do thorough research before buying anything online. Very few of them will buy anything without comparing similar products from different sellers and looking at the reviews and prices.
Hence your business needs to engage with them virtually at every stage of their research and buying process to convince them to choose you over your competitors. You need a strong and comprehensive digital marketing strategy to achieve this.
You can use a variety of basic and advanced digital marketing techniques to guide your customer through the entire journey of discovering your products to becoming a customer.
These were some of the compelling benefits of digital marketing that no business can ignore anymore. Digital marketing has become crucial for business success and its importance is going to increase further in the coming days.
Hire a digital marketing agency to help you
Digital marketing is quite complex, and it requires substantial knowledge and time commitment to get the best results from it.
This is something that most entrepreneurs find to be quite mindboggling, and they struggle to keep up with the frequent changes that digital marketing goes through.
The strategies that are getting you superb results today become useless tomorrow. Also, there will be changes in various technologies, the way websites work, the social media platforms look, and how Google ranks websites.
A reliable digital marketing agency can take the headache of keeping up with all these from your mind. They will enable you to take advantage of all these benefits of digital marketing while you focus on running your business.
They will first analyze your business needs and goals and then suggest a customized digital marketing strategy for your business. Thereafter, they will also execute the strategy for you.
If you want to leverage these benefits of digital marketing, then our experts are always available to help you. Schedule a call with one of them to see how we can take your business to the next level.