Project Brief
Design a corporate logo for an NLP training company
The LifeArts was a Neuro-Linguistic Programming training company in the United Kingdom. They wanted a logo that depicts the fact that there can be logic even behind utmost chaos.
We ideated the entire concept and decided to adopt a design that was chaotic in a rhythmic way. The resultant corporate logo had a stable centre point that showcased the stability that grounds every human being even in the busiest and most hectic days.
![svg+xml,%3Csvg xmlns="http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg" width="48" height="48" viewBox="0 0 48 48"%3E%3Cg fill="none" stroke="currentColor" stroke linecap="round" stroke linejoin="round" stroke width="4"%3E%3Ccircle cx="24" cy="12" r="8"%2F%3E%3Cpath d="M42 44c0 9.941 8.059 18 18 18S6 34](data:image/svg+xml,%3Csvg xmlns="http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg" width="48" height="48" viewBox="0 0 48 48"%3E%3Cg fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="4"%3E%3Ccircle cx="24" cy="12" r="8"%2F%3E%3Cpath d="M42 44c0-9.941-8.059-18-18-18S6 34.059 6 44"%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E "Corporate Logo For The Life Arts 2")
![](data:image/svg+xml,%3Csvg xmlns="http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg" width="2048" height="2048" viewBox="0 0 2048 2048"%3E%3Cpath fill="currentColor" d="M1664 512h256v1536H256V512h256V384h128v128h896V384h128zm128 128h-128v128h128zm-256 0H640v128h896zm-1024 0H384v128h128zM384 1920h1408V896H384zM256 384V256H128v1408H0V128h256V0h128v128h896V0h128v128h256v128h-256v128h-128V256H384v128zm384 1024v-128h128v128zm256 0v-128h128v128zm256 0v-128h128v128zm256 0v-128h128v128zm-768 256v-128h128v128zm256 0v-128h128v128zm256 0v-128h128v128zm-256-512v-128h128v128zm256 0v-128h128v128zm256 0v-128h128v128z"%2F%3E%3C%2Fsvg%3E "Corporate Logo For The Life Arts 3")
![svg+xml,%3Csvg xmlns="http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg" width="32" height="32" viewBox="0 0 32 32"%3E%3Cpath fill="currentColor" d="M30 24v 2h 2.101a4.961 4.961 0 0 0 .732 1.753l1.49 1.49l 1.414 1.414l 1.49 1.49A4.961 4.961 0 0 0 24 18.101V16h 2v2.101a4.961 4.961 0 0 0 1.753.732l 1.49 1.49l 1.414 1.414l1.49 1.49A4.961 4.961 0 0 0 18.101 22H16v2h2.101c.13.637.384 1.229.732 1.753l 1.49 1.49l1.414 1.414l1.49 1.49a4.961 4.961 0 0 0 1.753.732V30h2v 2.101a4.961 4.961 0 0 0 1.753 .732l1.49 1.49l1.414 1.414l 1.49 1.49A4.961 4.961 0 0 0 27.899 24zm 7 2c 1.654 0 3 1.346 3 3s1.346 3 3 3s3 1.346 3 3s 1.346 3 3 3M12 6h4v2h 4z"%2F%3E%3Cpath fill="currentColor" d="M6 28V4h16v9h2V4c0 1.103 .897 2 2 2H6c 1.103 0 2 .897 2 2v24c0 1.103](data:image/svg+xml,%3Csvg xmlns="http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg" width="32" height="32" viewBox="0 0 32 32"%3E%3Cpath fill="currentColor" d="M30 24v-2h-2.101a4.961 4.961 0 0 0-.732-1.753l1.49-1.49l-1.414-1.414l-1.49 1.49A4.961 4.961 0 0 0 24 18.101V16h-2v2.101a4.961 4.961 0 0 0-1.753.732l-1.49-1.49l-1.414 1.414l1.49 1.49A4.961 4.961 0 0 0 18.101 22H16v2h2.101c.13.637.384 1.229.732 1.753l-1.49 1.49l1.414 1.414l1.49-1.49a4.961 4.961 0 0 0 1.753.732V30h2v-2.101a4.961 4.961 0 0 0 1.753-.732l1.49 1.49l1.414-1.414l-1.49-1.49A4.961 4.961 0 0 0 27.899 24zm-7 2c-1.654 0-3-1.346-3-3s1.346-3 3-3s3 1.346 3 3s-1.346 3-3 3M12 6h4v2h-4z"%2F%3E%3Cpath fill="currentColor" d="M6 28V4h16v9h2V4c0-1.103-.897-2-2-2H6c-1.103 0-2 .897-2 2v24c0 1.103.897 2 2 2h8v-2z"%2F%3E%3C%2Fsvg%3E "Corporate Logo For The Life Arts 4")