Project At A Glance
About the Client
Elearnmarkets
Spreading financial literacy online
Elearnmarkets is a leader in the financial education space in India. It provides well-crafted, live and recorded online courses, webinars, and financial tools through which anyone can acquire new financial knowledge and skills. They also offer joint certification courses in association with renowned industry bodies like NSE Academy, MCX, NCDEX, etc.
The finance courses of Elearnmarkets are perfect for beginner to pro-level learners. To date, over 30,000 students have learnt from them, got enriched and secured their financial future. The company mainly focuses on the learners in India but there are many students from abroad who have enrolled in these courses and learnt from the stock market experts who conduct their programs.
The Mandate
Build, Consolidate, Grow
Growing with integrated digital marketing
Inovaticus is a leading Inbound Marketing Solutions provider from India. We were approached by the senior management of Elearnmarkets to provide Inbound Marketing Services to them. The goal was to build and enhance the online brand image and bring in sustainable traffic, leads, and sales that will enable the company to grow steadily.
The Journey
The Initial Years
Setting up a roadmap and processes
We are an inbound marketing solutions company that has been providing digital marketing consultancy to Elearnmarkets since 2015. We also develop and manage its paid advertisement campaigns.
The initial years were spent in setting up processes, building skillsets, and identifying the right talents and technologies for establishing the digital marketing ecosystem of Elearnmarkets.
Key efforts went into:
Development of Buyer Personae
Competitor Analysis
Defining A Customer Acquisition Strategy
Current Activities
Fuelling Growth
Inovaticus, in its capacity as an expert inbound marketing company, complements the skillsets of the in-house digital marketing team of Elearnmarkets and together we work as a seamlessly integrated team. We consult and assist the Senior Management and the in-house team as and when required in the following areas:
A. Organic Activities
Traffic and Lead Generation
Content marketing
Social media marketing
Email marketing
Search engine optimization
Marketing automation
B. Inorganic Activities
We have been managing the Pay Per Click Advertisement campaigns of Elearnmarkets since 2016. We develop and run a wide range of Search, Display, Smart Display, Discovery, Video and Remarketing ad campaigns on:
Google Ads
Facebook Ads
Instagram Ads
Twitter Ads
Quora Ads, etc.
The Way Forward
Inovaticus is a proud growth partner of Elearnmarkets
Over years Elearnmarkets has consolidated its position as a market leader in the financial education space in India. The company has witnessed stellar growth backed by a superb product strategy, high student retention rates and exceptional customer satisfaction metrics which was made possible by the stellar efforts put in by every stakeholder in the company. The company has an excellent digital marketing ecosystem and we will continue to put in efforts to make it more robust so that it continues to drive sustainable growth for Elearnmarkets.