Are you finding it difficult to generate traffic for your website?
Building a website is easy, but getting it noticed by the right people is a different ball game altogether. A common and frustrating situation that many business owners face is the lack of traffic and it often gives them sleepless nights.
Generating traffic is incredibly important for every business. If prospective customers do not notice a website, they will never visit it or buy anything from the company. Thus, the business will be left with only a handful of customers and it will not grow.
If you are also facing a similar problem, then this article is for you.
Let us discuss a few proven ways to generate qualified traffic. Irrespective of whether you own a corporate website, a personal website or a blog, eCommerce store etc. these methods can work for you.
1. Develop A Traffic Building Strategy
One big reason why some websites can generate traffic continuously to their websites is because they develop strategy for it and follow it meticulously.
Take the help of a digital marketing consultant to develop a strategy to generate traffic, implement it meticulously and keep optimising it regularly. This effort will prove to be very fruitful in the long run. Once the overall system gets set properly, it will continue to give you results in the form of a steady flow of traffic in a sustained way.
Without a proper strategy your traffic building activities will happen haphazardly and will yield little result in the end.
2. Create engaging content
Content is the backbone of digital marketing and no business can afford to ignore it. Create useful content regularly to give people a strong reason to visit your website regularly.
You can create content for:
- Educating customers about the industry, your business, and your products.
- Getting your prospective customers to trust you.
- Making them choose you while they are shortlisting the businesses from where they will buy the products that they need.
- Generating repeat sales.
3. Generate traffic from high quality keywords
The Search Engines like Google can send you loads of free traffic if you target the right keywords that are getting a lot of attention from searchers. You must target long tail keywords if you want to improve the quality of the traffic that you attract.
Two great tools for identifying and validating these keywords are Google Keyword Planner (that comes with Google Ads) and Google Trends. Both of these are excellent free tools. You can also use powerful paid tools like Ahrefs and SEMrush for this.
Identify the right keywords from Google Keyword Planner first and then validate the demand with Google Trends.
Let us understand this with an example.
Say you conduct courses for teaching Python, a popular programming language, and want to search for keywords for the product page, and have shortlisted two keywords “Python Class” and “Python Courses“. Now you want to know which one to use.
First, find the traffic and competition data for both keywords with Google Keyword Planner.
You see that Python Class has almost 6x traffic and low competition. So you select it.
Then you can go to Google Trends to see if the demand for “Python Class” is rising, falling, or flat.
Since the demand has constantly gone up in the last 5 years, you can choose it safely.
Once you have identified the high-quality keywords you can simply create optimised content around those. Use Search Engine Optimization techniques to bring the content at the top of the Search Engine Result Pages and enjoy the free traffic that you will get thereafter.
4. Google My Business
Another great way to generate traffic for free is to create a profile in Google My Business. Getting listed on it is completely free and can be done within a matter of minutes. The listing will also show your phone number, address, working hours and website link to customers.
Having a professionally written profile is a great way not only to generate website traffic but also to get prospects to call or visit your office. Nothing can be better than this for getting enquiries from people who matter the most to your business.
5. Search Engine Optimization
On-page and Off-page Search Engine Optimization is indispensable for your business. Optimise your website, resolve all technical issues, improve site-loading speed, and add relevant schema to get brownie points in the eyes of the search engines.
You must also create high-value backlinks for your website by utilising various link building techniques. Apart from helping in getting better ranks in Search Engine Result Pages, these backlinks can also drive direct traffic to your website.
Take a look at our previous articles on Search Engine Optimization to get an in-depth understanding of these techniques.
6. Create Listings
Get your business listed in online directories and online review portals. When your prospects find these listings, they will be able to see what other customers have said about your business and click on the links in your profile to visit your website directly.
7. Social media marketing
Social Media can be another great source of traffic for your website. Consistently post engaging and informative content on the popular social media networks like Facebook LinkedIn, Twitter, Pinterest, Instagram, etc. to get noticed by your customers and attract them.
You must not however try to cover all social media networks at once. Identify the networks where you are likely to find your customers and then include only those within your social media strategy.
For example, if you have a business which manufactures heavy machinery, posting on Instagram may give you little results.
Targeting social networks which are irrelevant for your business will be a huge waste of time.
8. Guest blogging
You can generate traffic by publishing articles on well-known high traffic websites as a guest author. You can include links to your website within the article that you write. Once the readers of that site read your article, they will click on those links visit your website.
However, be careful about the quality of the website where you publish those guest blogs. If you end up publishing articles on spam websites with dubious credibility, then you are going to cause more harm to your website than good.
9. Video marketing
Most users nowadays prefer to watch videos instead of reading long articles. To attract them, you can create and post engaging videos to YouTube and Vimeo. Thereafter, utilise the power of Video SEO to rank them on the top of the charts and get them noticed by your prospects. Many business owners are using this strategy already to generate traffic to their website continuously.
10. Build your authority
People visit websites which they feel are trustworthy, authoritative and high quality. A key technique to get your customers to trust you is to build a strong authority in industry in which your business operates. Be a thought leader and people will automatically want to read more what you have to say.
Here are some ways to do this:
- Start answering questions on Quora.
- Tweet and comment on Twitter.
- Write content on highly reputed platforms like Medium.
- Showcase your products on Instagram.
- Join and participate in focused industry specific groups on various platforms like Facebook and Reddit to give your brand credibility and authority.
When people find value in what you have to say, they will automatically visit your website to know more about your business and engage with it. You will be able to generate traffic for your website if you do this regularly.
11. Paid advertising
A great way to generate traffic to your website is to run paid advertisement campaigns on Google Ads, Bing Ads, YouTube, and various other advertisement platforms. You can also do social media advertising on Facebook, Twitter, LinkedIn, Quora etc.
Running paid ads is a great way to get noticed by customers and attract them to your website when you launch new products, run discount campaigns, etc. You can use highly sophisticated targeting options to ensure that you only reach out to the right customers who really matter to your business. This will ensure that you do not waste your marketing budget in reaching out to the wrong people. You can seek help from ad expert who can set up and optimise your ad campaigns and generate the best results from them.
12. Email Marketing
All of us open our mailboxes at least once in a day, and most of our receive notifications in our mobiles as soon as every email arrives. This is what makes email marketing one of the most personalised ways of reaching out your customers and a powerful way to generate traffic.
Send out direct emails to your customers to catch their attention in their inboxes. Once they click on the links you place in the email, they can reach your website, YouTube channel, social media profiles, etc. and engage with your business.
All these methods that we have discussed here are proven ones that are highly effective in attracting high quality traffic to blogs websites and the ecommerce stores. Include these in your traffic building strategy to see a sustained flow of high-quality traffic that will ultimately have a deep positive impact on your business.